Privacy Policy

Main Aur Mera Kissan (MMK) (“Main Aur Mera Kissan”, “MMK”, “we”, “our”, or “us”) is a mobile application that provides agricultural advisory services to farmers in Pakistan. This Privacy Policy explains how we collect, use, share, and protect your information when you use the Main Aur Mera Kissan (MMK) mobile application and related services.

By using Main Aur Mera Kissan (MMK), you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect the following information when you register for or use the Main Aur Mera Kissan (MMK) application:

• Phone Number: Used for account registration, login, OTP verification, and account identification.
• Name: Used to personalize your experience and advisory content.
• Location Information: Precise location information, including GPS coordinates, used to determine your agricultural region and provide location-specific advisory content.
• Crop Information: Crop type, crop area, and other farming-related information provided by you.
• Subscription and Payment Information: Payment reference, subscription status, payment confirmation, and related billing records.
• Device and Application Information: App version, device type, operating system, and basic usage information needed to operate, maintain, and improve the application.

Location Permission

Main Aur Mera Kissan (MMK) requires access to your device’s precise location to determine your agricultural region and provide location-based agricultural recommendations. Location information is collected when you choose to share your location through the application.

If location permission is denied or disabled, some features of the application, including region-specific content and personalized recommendations, may not be available.

2. How We Use Your Information

We use your information for the following purposes:

• To create, verify, and manage your Main Aur Mera Kissan (MMK) account.
• To authenticate users through OTP-based login.
• To provide agricultural advisory content based on your location and crop information.
• To personalize recommendations and user experience.
• To manage subscriptions, payments, and billing records.
• To send service-related messages, notifications, updates, and support responses.
• To improve application performance, reliability, and user support.
• To prevent misuse, fraud, unauthorized access, or security issues.
• To comply with legal and regulatory requirements.

We do not sell your personal information, and we do not use your personal information for third-party advertising.

3. Information Sharing

We may share limited information with trusted service providers only when necessary to operate the Main Aur Mera Kissan (MMK) service, including:

• SMS Service Providers: To send OTP verification codes and service messages.
• Payment Service Providers: To process subscriptions, payment references, and payment confirmations.
• Location and Mapping Service Providers: To determine location-based regional information.
• Cloud Hosting and Infrastructure Providers: To host, operate, secure, and maintain the MMK platform.
• Legal Authorities: Where disclosure is required by applicable law, court order, or government authority.

These service providers are only permitted to use information as needed to provide services to Main Aur Mera Kissan (MMK) and are not allowed to use it for unrelated purposes.

4. Data Retention

We retain personal information for as long as necessary to provide our services, manage your account, comply with legal obligations, resolve disputes, prevent fraud, and maintain business records.

When you request account deletion, we will delete or anonymize your personal information unless retention is required by applicable law, financial record requirements, fraud prevention, dispute resolution, or other legitimate business purposes.

5. Account Deletion

You may request deletion of your Main Aur Mera Kissan (MMK) account and associated personal information by contacting support using the contact details below, or by using our dedicated account deletion page: Delete Account — Main Aur Mera Kissan (MMK).

If an account deletion option is available inside the application, you may also use that feature. After verifying your request, we will delete or anonymize your personal information within a reasonable time (typically within 7 business days), except where we are required or permitted to retain certain information by law.

6. Your Rights

You may contact us to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your account and personal information.
• Withdraw consent where processing is based on consent.
• Raise any privacy-related question or complaint.

7. Data Security

We use reasonable technical, administrative, and organizational safeguards to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of information transmitted through or stored by the application.

8. Children's Privacy

Main Aur Mera Kissan (MMK) is intended for adult farmers and agricultural users. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided personal information through the app, please contact us and we will take appropriate action.

9. International or Third-Party Processing

Some service providers used by Main Aur Mera Kissan (MMK) may process or store information on servers located in Pakistan or other countries. We take reasonable steps to ensure that such processing is handled securely and in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted in the application or on this page with a revised “Last Updated” date. Continued use of Main Aur Mera Kissan (MMK) after changes means you accept the updated policy.

11. Governing Law

This Privacy Policy is governed by the laws of the Islamic Republic of Pakistan. Any dispute arising from or relating to this Privacy Policy shall be subject to the jurisdiction of the competent courts of Pakistan.

12. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or your personal information for Main Aur Mera Kissan (MMK), please contact us: